L/O: To analyse a trailer effectively using the key concepts.
The Dark Tower -
http://trailers.apple.com/trailers/sony_pictures/the-dark-tower/
1. This is most likely an action/horror movie because in the trailer it is most of the time very dark, there is a lot of gun fights and there is a lot of fast paced action. This shows that it is a horror/action because it being dark adds mood for the viewer, there being gun fights adds tension and the fast pace scenes make the viewer more excited.
2. At 00:40 there is an over the shoulder view of the portal that he is walking towards to show it is an important part of the movie, this also makes it seem like it is very mysterious.
At 00:50 it shows the man putting his gun back in his holster as a close up to make it more dramatic, this close up makes us feel like he is an important character.
At 01:56 the man reloads his revolver in a way that not many people can do, especially as fast, this makes the viewer impressed and jealous of the man, and shows that he might be about to do something that is important.
3. They have added a lot of different camera angles and a lot of cutting into the action and travelling scenes to make it more fast paced and to make it a lot more interesting to the viewer, especially in the fight scenes when it cuts from his gun to looking at the person he is shooting.This adds tension to where the bullets are going and adds tension to who would win the gunfight.
4. The sound of gun shots, shattering glass, and clanging metal have all been increased in volume to make them seem more powerful than they are, it also makes them more dramatic to the viewer and have them seem more important when things get hit. It can also draw the viewers attention to something other than what is on the scene.
5. The man has two revolvers which describes his character more as a western style guy. His guns, coat and clothing all look aged and well-worn. This describes his character as a man who has been through wars and battles. It also foreshadows that in the plot there will be violence and gun fights.
6. The lighting in the trailer and colour in the movie seems to be quite dull and dark, showing the viewer that there might be some horror scenes in the movie, the dullness might show that at some points in the movie there'll be parts with more vibrant colours, like the scenes when he is firing in slow motion and you can see the fire from the gunpowder coming out of the barrel of his revolvers.
